10 reasons why you should include promotional products in your marketing mix.
In a recent survey 52% ofrespondents said their impression of a company is more positive after receivinga promotional product and nearly 50% use those products daily. How didyour last marketing program stack up against those numbers?
Here are 10 reasons why you should beincluding promotional products in your marketing mix.
- Create lasting awareness
Research shows that people remember the name and details of a company that gave them a promotional product and are left with a positive impression. The right promotional item can become an ongoing reminder of your brand. By including your contact details, new customers are also more likely to call you. It’s a great long-term business card. People will also keep and use promotional products longer than a business card or brochure.
- Valuable advertising space
A well-selected promotional product can become a permanent billboard of your brand and your message.
- Mass reach at a low cost.
With a small price tag but large, lasting impact, promotional products are a great value for your investment. A simple giveaway is a great way to increase customer loyalty.
- Leverage the perceived cost value of a gift
The average person has no idea of the cost of producing promotional items. They are more likely to over-estimate the cost. For example, a promotional product that costs you $5 can represent a value of $15 to the recipient.
- Employee recognition
Promotional products can be given to employees to thank them for good performance, or as an incentive to perform.
- Trade show supporA unique and useful promotional product can draw people to your standand will be remembered long after the show.
- Gift with purchase
Instead of discounting your product, consider adding a free gift with purchase. The branded promotional product should be worth less to you than a proposed monetary discount, but should be perceived to be worth more to the customer. For instance, instead of discounting a carton of beer by $5, you could consider giving away a customised key-ring bottle-opener with a perceived value of $5, but with just a cost of $1 for you to produce. Sales margins are maintained while also enhancing your brand value.The thrill of a free gift lets customers feel special through their purchase.
- Let your customers become your ambassadors
Whenever you see someone wearing a branded item of clothing or using a practical item such as a free gym bag when joining a new gym, that person has become an ambassador or personal mobile billboard for a brand.
- Corporate Gifts
Reward your customers for their support with a personalised quality gift that lasts longer than a bottle of wine or hamper.
- Three-dimensional advertising.
In today’s digital world, so many giveaways come in the form of an impersonal discount code or an email link. However, most people still love something that they can touch and feel. Receiving a free tangible object is exciting and usually far more interesting than any digital promotion.
Free gifts that are thoughtful,creative, and useful make people happy and leave them with a good impression ofthe product and the brand advertised on it. With so many possible items toimprint with your logo, Empire Marketing can assist you to find new andinnovative ways to remind your customers about the value you provide andencourage repeat business and referrals.