Promotional Products Work
Promotional products are useful, tangible items imprinted with an advertiser's name, logo or message, designed to increase brand awareness among consumers.
Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses.
As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.
The Power of Free
Receiving something free makes us happier. Evoking positive emotions puts your brand in a good light and increases the memorability of your organisation.
People are also more likely to hold onto a free product, therefore increasing the number of impressions that item will generate over its lifetime.
Reciprocity
The rule of reciprocity is a social norm wherein if someone does something for you, you then feel an obligation to return the favour. The act of giving promotional products or corporate gifts is seen as a favour by the recipient and according to the norm of reciprocity are more likely to return the favour.
Whether this is buying your products, putting in more effort at work or even becoming a loyal brand advocate. A small gift shows appreciation and has big payoffs.
Fear of Missing Out
Chances are at some stage you’ve attended a convention or event and seen someone walking around with some branded merchandise that you wanted, no… needed. Whether it’s a cap, backpack, t-shirt or bag. It might not even be something that you necessarily liked that much. But you can’t stand the thought of missing out!
Exposure
Having promotional products with your branding increases the exposure of your logo to your target market and makes them more likely to choose your product or service when they go to make a purchasing decision due to their familiarity and positive perception.
Give us a call or send a message to see how Promotional Products can help your brand.
Ph: 0412 230 291
30 Jan